PRIVACY POLICY

This is the Privacy Policy related to the Lifestrummer website http://www.lifestrummer.com (the “Site”), operated by Lifestrummer Inc. (together with our affiliates and subsidiaries, “Lifestrummer”, the “Company”, “we”, “us”, “our” and other similar terms) and our services and products. At Lifestrummer, we recognize the importance of privacy and the sensitivity of personal information. This notice describes our policies for collecting information and safeguarding this information. BY VISITING AND USING THIS WEBSITE, YOU CONFIRM THAT YOU ACCEPT OUR PRIVACY PRACTICES, INCLUDING THE COLLECTION, USE AND DISCLOSURE OF INFORMATION BY LIFESTRUMMER AS DESCRIBED IN THIS POLICY. This Privacy Policy is incorporated into and subject to our Terms of Use. (NTD: Provide link to Terms of Use)

In this Privacy Policy, visitors to the Site who create an account and purchase our products and services are called our “Customers”. Customers along with all other visitors to the Site are collectively called “Users”.

1. How We Use your Information

We use your information primarily to provide you with with our services and with an enjoyable, safe and efficient experience on our Site and with our Company. We also use the information we collect about you to perform ancillary tasks that are necessary for us to provide you with our service and processes to make your experience enjoyable. These tasks include billing you for our service; troubleshooting and resolving any issues you may have; communicating with you about past and current orders; and providing you with system and administrative messages. We may also use the information you provide us for your story-frames to train our artists with the aim of providing our clients with the best services and products possible.

The information we collect is also used to improve our Site and our marketing and promotional efforts. These are tasks related to measuring consumer interest in our products and services; analyzing Site usage; informing you about promotions, events, products and services; delivering information that could be relevant to your needs; customizing your experience on the Site; and sending you emails for customer surveys.

Lifestrummer may also use personal information to investigate and help prevent potentially unlawful activity or activity that threatens the network or otherwise violates the Terms of Use.

2. Information We Collect or Track

We collect your information in order to provide you with our services and help us personalize and continually improve your experience with Lifestrummer. We only collect personal information that we consider necessary for us to achieve this purpose.

Information you explicitly provide us: When using this Site and purchasing our products, you may provide us information in different ways. The most common examples of scenarios in which you provide us information are:

• Registering for an account on this Site;

• Searching our products and making a purchase order;

• Posting a review or other content on the Site’s forums;

• Participating in contests and give-aways we may have;

• Filling out questionnaires and customer surveys;

• Using the customer support feature on this Site;

• Corresponding with us through email, phone or other means.

The type of information you provide us includes name; contact information including email, address and telephone number; financial and credit card information for billing purposes and the content of your posts and emails. In order for us to provide you with a highly customized product, you will also be providing us with personal information regarding personal physical and non-physical characteristics, photographs, information about events in your life and any other information you would like used in the final product. There may be other information collected as you fill out various forms on this Site. This information will be indicated on the form, along with whether the information is optional.

You may choose not to provide us with certain information. If you choose not to provide us with this information, you may not be able to use certain features of the Site. Also, we may be unable to customize our product enough to your special situation resulting in an end product that is generic.

• Information that the Site automatically collects: We automatically receive and store certain types of information whenever you access our Site. This information includes domain information and the links you click on and pages you visit on this Site, the URL you came from and the next URL you visit after our Site. This information enables us to analyze how our visitors use this Site, where they come from, how often they visit and what parts of the Site garner the most interest. This analysis helps us improve our web-based offerings.

As you browse through our Site and purchase our products and services, we may also track your purchase history and products you viewed and searched for. We use this information to personalize our promotions to your tastes and recommend other products that you may want to consider. We may also aggregate this information with similar information received from other users to compile a list of popular products or other lists that might be relevant to you based on shopping habits.

• Cookies: Parts of our Site may use “cookies”. Cookies are small files containing alphanumeric characters that our Site transfers to your computer’s hard-drive for identification purposes. We use these cookies to enable our systems to recognize your browser and to provide certain features like storing items in your shopping cart between visits, and personalized greetings. Your web browser may notify you when our Site transfers a cookie and you may choose to accept or not accept it or you may set your browser to block all cookies. If you choose not to accept our cookies or block them, you will not be able to use some of our Site’s essential features such as adding items to your shopping cart; checking out and paying for your purchase or using any of the features that require you to sign in. Some pages on the Site may not function properly and you may not be able to access certain information on our Site.

3. Sharing of Information

We will not sell or rent your personal information to third parties. We share your information only as described in this Privacy Policy and with subsidiaries that are controlled by Lifestrummer and are subject to this Privacy Policy or whose privacy practices are at least as protective as those outlined in this Privacy Policy. The following are some of the ways that we may share your personal information with third parties in the normal scope of our business:

• Third-Party Service Providers and Affiliates: In order to provide you with our products and services, we contract with other companies and individuals to perform certain functions such as third-party hosting of our website; fulfilling orders; delivering packages; producing merchandise customized with your story; analyzing data and providing marketing assistance; processing payments and providing customer service. We provide these third parties only as much personal information as required to provide their services and they may not use this information for other purposes.

• Promotional Offers: We may send you information on behalf of our partners, promoting their services. We may provide our partners with as much personal information as is necessary to provide their promotions to you and they may not use this information for other purposes.

• Emergencies and Legal Requests: Lifestrummer co-operates with inquiries and demands of information that are made under the force of law. In these cases, we may provide personal information to law enforcement agencies if we believe that it is an emergency, or where the information is required by statute, court order, legal process or lawful authority. Such information may also be provided to our legal counsel in connection with these requests. Some personal information that we collect may be stored or processed outside Canada, and may be subject to the laws and legal jurisdiction of those countries.

• Public forums: Any information you post on our forums or blogs, including username, is public. This information is identifiable by your account user ID and is viewable to other users as public content.

• Lifestrummer’s Marketing: We may share the story-frames we create for you with our vendors and other business alliances and partners and other related professionals to demonstrate the kind of products and services we provide. In such cases only the story-frames will be shared. We will not share any other information you provide us.

4. Your use of other person’s personal information

In order to obtain a customized product, you may provide us with other people’s personal information. For example, you may provide us with photographs, personal characteristics and likes and dislikes of various real-life characters to be used in our stories. When you provide us with any of this information, you agree that you have the consent of these other people and the right to collect, use and disclose their information as described in this Privacy Policy. You also agree that the indemnity you give us in the Terms of Use (NTD: Link to the appropriate section in the Terms of Use) applies to any non-compliance by you with respect to these consents and rights.

5. Payment and Financial Information

All credit card payments will be processed through PayPal, Freshbooks or 2Checkout. These services have security measures built into their platforms and will collect your personal and financial information separately. We encourage you to review the privacy and security practices of these payment services.

6. Third-Party Advertisers and Links to Other Websites

Our Site may include third-party advertising and links to other websites. We do not provide any personal information to these advertisers or other websites. This Privacy Policy does not cover the information collection and storage practices of these advertisers or third-party websites. Please contact them directly for information about their privacy practices.

7. Changing or Deleting Your Information

You have the option of changing, modifying or deleting your personal information from our system. If you would like to change or delete any information we have on file, or that you have provided on a public forum or otherwise on this Site, please contact us at info@lifestrummer.com

8. Changes in Privacy Practices

Lifestrummer will keep this Privacy Policy current. Please check back regularly for any new changes or updates to our policy. If you have an active account on the Site, we will communicate any material changes to this Privacy Policy through the email address you provide us when registering for your account. All material changes to the Privacy Policy will be posted on the home page of the Site.

9. Additional Privacy Protections for Children Using the Internet

Lifestrummer recognizes that children, including young teens, may not be able to make informed choices about personal information requested on-line. Accordingly, the Site does not target children or teenagers (younger than eighteen years of age) for collection of information on-line. The Site does not solicit or collect personal information targeted at children and teenagers under eighteen and does not allow anyone else to do so on a Lifestrummer web page.

10. Contact

If you have any questions about this Privacy Policy, the practices of this Site, or your dealings with this Site or with our Company, please contact us at info@lifestrummer.com